The technology to create Video News Releases (VNRs) is ubiquitous. The knowledge and training to produce quality ones is not. They are often utterly wasted opportunities, as those newsrooms which receive them can attest.
Aug 242010
Aug 022010
Networks and collaborative working: There’s lots of hype but whether we like it or not, they are fundamentally changing our environment – not quite earthquakes but slow, subtle and monumental shifts are afoot.
Jul 272010
It takes years to build a good reputation, but it can be shattered in hours through the media, and relying solely on a spokesperson to save the day or wielding unprepared and untrained senior staff is asking for trouble.
Heuristics – we’re all doing it every day – but do we account for it when we actually communicate? And especially on camera?
The cleverest, most capable, experienced, sensible, respected, even honest, CEO is never necessarily capable of dealing with a media storm.
Jun 032010
A quick examination of ongoing conflicts involving both military and humanitarian activities reveals that ‘military humanitarianism’ continues, for good and bad.
PR’s contribution to modern society often finds itself in constant tension between the two ends of a spectrum – the enabling of the ideal citizen through to the creation of the ideal consumer.
Contemporary public relations far exceeds, even shuns, the dark art of spin. But spin remains and due to the very nature and frailties of human nature and its practice of communications, will not go away.
Dec 092009
When it comes to media training, marketing, corporate communication, PR and the like, there remains an annoying and unhealthy preoccupation with the idea of ‘the message’. There’s more to it than that.
The contemporary information environment has changed many rules but are modern organizations merely adapting old practices or transforming their game?
Even in these times of economic uncertainty, the public of the rich West will still dig into their pockets to alleviate suffering in the most desperate areas of the planet. But if they were more informed, would they continue?
The establishment of a free media in developing countried is well served by many respected NGOs but nascent government institutions and political bodies are often ill-prepared to engage with this free media and the public at large.
May 222009
A common fault amongst those trying to communicate messages is the belief that if they put the message out often enough and loud enough it’ll get through.
Terrorism and New Media: Building a Research Network Dublin City University: Wednesday 8 – Thursday 10 Sept 2010 “Whether Bin Laden, al-Qaida’s Egyptian theorist Ayman al-Zawahiri and their colleagues are on a mountain in the Hindu Kush or living with their beards shaved off in a suburb of Karachi no longer matters to the organisation. [...]
Jul 022010
BP Oil Spill, Toyota Recall Put Spotlight on Reputational Risk The vanishing act in 2001 of energy giant Enron and Big Five auditor Arthur Andersen in the wake of a fraudulent accounting scandal shows how real the threat is. For corporate risk managers, the question is whether reputational risk can be managed directly or whether [...]
Nation Branding in a Globalized World: The Economic, Political, and Cultural Dimensions of Nation Branding Berlin, 29th July - 1st August 2010 Nation Branding in a Globalized World is a 4 day international conference being held by the Institute for Cultural Diplomacy that will explore the concept of nation branding and consider its importance in [...]
Having checked out cyberspace regarding the sacking of General McChrystal over the Rolling Stone Magazine coverage, it apears that there is chatter of conspiracy theories. Basically, they centre on the possibility that the good General (a man who certainly seemed to get communication within the counter-insurgency context) deliberately created/engineeered/concocted the circumstances which led to the [...]
